In this episode, Luke Pinkerton, President/CEO and Founder of Helix Steel, joins the show to discuss ways to revolutionize the construction industry, particularly through the lens of structural engineering and concrete design. We also discuss Helix® Micro Rebar®, Helix Steel’s flagship product and an alternative to traditional rebar reinforcement.

You’ll hear about how the industry is constrained by the prescriptive nature of structural engineering, how the structural profession tends to neglect tensile strength of concrete, how the industry can still innovate within the code environment, insights into Helix® Micro Rebar® -benefits, use cases, performance comparisons – and much more!

Helix Steel | Website

As heard on the show:

Podcast: Detailed: An original podcast by ARCAT, Episode 23: Helix Steel | MARS Pavilion

Thank you to our sponsors!


Start implementing powerful systems for the profitability you need and the freedom you want. Join Douglas Tieger, FAIA for the next Designing Your Business Masterclass, brought to you by BQE CORE. Every live masterclass session is free and includes AIA continuing education credit. Register now at

Show Music:

Intro – “Keep Calm and Chill” by Soundroll

Outro – “What” by Aldous Young

If you enjoy our content, you can check out similar content from our fellow creators at Gābl Media.

Leave a Reply

Scroll to Top