Have you ever said, “My clients aren’t on LinkedIn”? Is that really true? Are they really not on LinkedIn or do you just think they’re not on LinkedIn? Are you actually trying to reach clients or are you trying to connect with consultants, or maybe even people that influence your clients? Whatever your goal, if there’s someone on LinkedIn that would be valuable to connect with, what are best practices for architects? How do you create a profile that attracts those people? What else should you be doing on LinkedIn?

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