It can be hard to assign a dollar value to the work that you, as an architect do for your clients. studies have shown that people rarely assign value to a number, a price. What if your client somehow makes an emotional connection with the work that you do? Would they be willing to pay you as much as 200% more than another option? Should we be focused on those emotional connections rather than the fact that it’s hard to quantify some dollar value your work creates.

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