BUILD YOUR BRAND PODCAST
WITH JEFF ECHOLS
Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Thank you for joining us for Season 1 at the Build Your Brand Podcast! Listen as Mark … S01E13 Build Your Brand Framework: A Conversation with Jeff Echols and Mark R. LePage Read More »
The Takeaway: Winning on Purpose In order for you to understand what you can do to become the best, embrace the reality that you can take one simple idea and … S01E12: The Takeaway: Winning on Purpose Read More »
What s In It For Me?: Cutting Through the Noise We re in an age when all the noise, distraction, and disruption that surrounds us leaves your potential client with … S01E11: What s In It For Me?: Cutting Through the Noise Read More »
Culture: Having the Right People on the Plane You may not know it, but your architecture firm s culture is inseparable from your brand. For Southwest Airlines, their purpose is … S01E10: Culture: Having the Right People on the Plane Read More »
Purpose: A Higher Cause than Architecture Did you know that there is a cause and effect between an organization s pursuit of purpose and its financial performance? There is a … S01E09: Purpose: A Higher Cause than Architecture Read More »
Value: Providing the Right Service Have you ever thought about how much emotion is wrapped up in the idea of VALUE? There are a lot of factors that go into … S01E08: Value: Providing the Right Service Read More »
Relevance: Changing the Way You do Business We all spend a lot of time trying to differentiate ourselves from our competition, but there s so much distraction and disruption today … S01E07: Relevance: Changing the Way You do Business Read More »
The Characters: Who is Your Ideal Client? Have you defined who your ideal client is? Think about the client that you enjoy working with the most, that respects you and … S01E06: The Characters: Who is Your Ideal Client? Read More »
The Basics of Brand Storytelling: You Don t Get to be the Hero If your prospective client asks ten people in your office, Why should I choose your firm? , … S01E05: The Basics of Brand Storytelling: You Don t Get to be the Hero Read More »
Combatting Commoditization: What Makes You Different? Do you know what your clients say about you? We re all trying to avoid the reality that if we look the same, sound … S01E04: Combatting Commoditization: What Makes You Different? Read More »