BUILD YOUR BRAND PODCAST
WITH JEFF ECHOLS
Build Your Brand is a story-based podcast focused on branding, culture, and storytelling for small firm architects and creative professionals. The host, architectural professional and marketing specialist, Jeff Echols, will tell the fascinating stories behind the best brands in the world, analyzing their journey to the top and repackaging lessons learned as effective strategies for small firm architects and creative professionals on their way to becoming the best!
The Mission: Connecting to What Matters Most When someone lands on your website or listens to your presentation, they re not really there to learn about you. They re there wondering, what s in it for me? How can we as architects take a cue from Southwest Airlines and focus on highlighting our clients rather...
Ego vs Empathy: The Story You Tell Why is it that almost every architect on the planet has an About Us page that tells the origin story of their firm or talks about their people, their process, and their expertise? What does it say to a potential client when they click on your website and...
No Matter the Size, the Journey s the Same Somewhere in the world, every morning or maybe in the wee hours at the end of another late night of work, there s an architect that says, I can do better. Maybe you re that architect. What does it mean to be different? How do the...
Welcome To Build Your Brand Podcast Build Your Brand is a story-based podcast focused on branding, marketing, sales, and storytelling for small firm architects and creative professionals. The host, architect and marketing specialist, Jeff Echols, will tell the fascinating stories behind the biggest brands, analyzing their branding and marketing techniques to repackage lessons learned as...