EMERGING
From aspirational plans on a napkin sketch to a full fledged studio, Emerging will illuminate your path to entrepreneurial success in architecture. Join Jeffrey, Lexi, and Chris as they share the unfiltered story and firsthand account of starting their own architecture firm. Topics include business structure, finance, branding, and more, offering insights and cautionary tales for aspiring firm founders.
In this episode, we welcome back Jeff, Lexi and Chris to revisit season one of “Emerging.” We play a game of expectation versus reality, discussing their expectations and the realities they faced in starting a business and creating a podcast. They also share personal and professional updates and milestones after the content covered in season...
In this season finale of “Emerging,” the Level team revisit the highs and lows of starting an architecture firm. They reflect on their first year as a firm, evaluate their performance, and discuss the lessons learned during their first annual end-of-year charette (company retreat). The team also shares an insightful conversation with Nader Tehrani, Principal...
In this episode of “Emerging,” Jeff, Lexi, and Chris navigate the challenges of marketing a startup firm with a limited budget. They explore efficiency-driven marketing strategies crucial for success. From the basics of establishing an online presence to crafting tailored work samples and feedback from industry experts, this episode provides a comprehensive guide for architects...
Join the Level team as explore ways to increase efficiency. Learn about the crucial role of Standard Operating Procedures (SOPs) to implement various tools and processes, ensuring efficiency, quality, and consistency. Drawing from their own experiences, Jeff, Lexi, and Chris walk you through their thought process of selecting tools and establishing SOPs for a budding...
In this episode of “Emerging,” Jeff, Lexi, and Chris take us on a journey into architecture firm revenue. Unveiling the challenges and compromises of starting a business while employed, the episode explores the uphill battle of securing work and building a portfolio to attract clients. The Level team share insights from their experiences submitting a...
Join the Level team as they navigate financial aspects of starting their architecture firm. From managing expenses to exploring essential financial structures, this episode explores the challenges, insights, and the road ahead for a financially healthy company. Special insights from Megan Dahle, Financial Strategist & Virtual CFO, provide clarity for navigating the transition from employee...
Starting an architecture firm comes with its share of legal and risk management considerations. In this episode of “Emerging,” host Jeffrey Lee, along with partners Lexi White and Chris Taurasi, shares their experiences and challenges in navigating the legal aspects of their business. They discuss the crucial step of registering their business and the unforeseen...
In this episode of “Emerging,” a Gābl Media podcast, Jeff, Lexi, and Chris discuss the essential topic of branding for their new architecture firm. Discover why having a strong brand identity is crucial in setting your business apart from the competition. The episode focuses on the journey to create a unique brand that communicates the...
Starting an architecture firm involves crucial decisions, and in this episode of “Emerging,” host Jeffrey Lee and his partners, Lexi White and Chris Taurasi, tackle one of the most pivotal steps: selecting the right legal structure. They emphasize the importance of understanding your specific situation, considering factors like day-to-day operations, partnership agreements, and licensing. Different...
Join host Jeffrey Lee, along with Lexi White and Chris Taurasi in this insightful episode of “Emerging.” Listen in as they explore their business model, from their academic origins to their application in the industry. Uncover the fundamental questions every architect must answer to succeed. Jeffrey, Lexi, and Chris explore specialization and focus to distinguish...