In this episode of the Build Your Brand podcast, host Jeff Echols talks about how branding can set a company apart in a world where the internet is littered with aggregating sites whose sole purpose is to help customers find the lowest price. To illustrate this point, he shares a story from Barry Chandler, co-founder of Story Forge, about how Southwest Airlines went above and beyond to help a mother whose son had been in a car accident. This act of kindness, driven by compassion and not just profit, sets Southwest apart from other airlines and is an example of how branding can create loyal customers. Echols goes on to explain that if a company looks, sounds, and acts the same as its competitors, it is a commodity, and clients will choose the cheapest option. He discusses the importance of differentiation in branding and how it can create value for a company. This episode is a must-listen for anyone looking to understand the importance of branding and how it can set a company apart from its competitors.
AIA CES Program ID #: GMG.0006
Approved Type: Elective
Approved Credit Hrs: 0.25 LU
Program Length: 15:43 Minutes
Program Level: Entry
Category: Practice Management
Instructional Delivery Method(s):
- 15:43 Minutes
Approved Learning Units and Type:
- 0.25 LU|ELECTIVE
AIA CES Program Approval Expiration Date:
- Approved: 05/24/2023
- Expiration: 05/24/2026
Advance Learner Preparation:
AIA CES Provider Statement:
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