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12: Reclaiming Company Culture

After revitalizing upper management and improving operations, Patrick set his sights on reclaiming the company culture that HOK once had. In this episode, he discusses improving communication, company stock as a unifier, leadership groups, team building experiences, and leadership bonus programs.

Riccardo Mascia, Managing Principal in HOK’s Chicago studio, shares his perspective of coordinating a seminal company retreat that helped leadership refocus on the soul of HOK.

Patrick shares his lessons for listeners to take away from this episode:

  • Company culture is established by the leaders,
  • Company culture must be reinforced every day,
  • If culture is lost it can be reestablished with hard work over time.

To read along and see illustrations and personal photos that accompany this series, get Patrick’s book, Designing a World-Class Architecture Firm. You can buy the book at and find out more information at