Shownotes >>

050: ‘Diving Deep’, with Joann Lui and George Valdes

Special guests Joann Lui and George Valdes of Monograph join the podcast to talk about their passion for PracticeOps (AKA architectural practice operations), working on the business rather than in the business, the importance of building communities, the upcoming Section Cut conference, and more.


Joann Lui on LinkedIn

George Valdes on LinkedIn

George on Twitter

Monograph website

Monograph webinar series (fireside chats)

Monograph job board

Section Cut 2021 conference website (RSVP for it now for the August 12 online conference)

Women Architects Collective (Facebook group)

Architechie group (link to the Slack channel at the bottom of the page)

TRXL 011: ‘I Did This on a Lark’, with George Valdes

More TRXL Podcast episodes

Check out my other podcast too: Archispeak

My YouTube channel


These sponsors help make this episode possible:


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Twinmotion is a real-time rendering solution used by architecture, engineering, and construction professionals to create high-quality imagery, client presentations, and interactive experiences that help communicate your BIM data and design ideas, fast. Visit and try Twinmotion for free.


On August 12, Monograph is hosting Section Cut, a virtual conference dedicated to firm owners and operation leaders. Hear from leaders at Lake|Flato, SOM, Workshop/APD, Colloqate, and more! Reserve a seat today by visiting