023: Finding a New Value Proposition Through Tech

Episode 023: Finding a New Value Proposition Through Tech

How are architects disrupting the inefficiencies of the design and construction process?

The founders of CONCERT initially set out to design a technology solution to replace documents with digital instruments of service. They quickly realized they were designing a new value proposition of trust and protection in the documentation process.

Within most design studios, digital drawings and models are continually being updated throughout the design, construction and even operations process. CONCERT enables digital delivery with any file type, including PDFs and digital models, on The Concert Digital Exchange©, so that designers can secure and protect their IP.

In this episode, we’ll discuss blockchain, the economic forces at play in AEC, and the opportunity for architects to expand our agency through the development of technology.


Adam Wilbrecht, AIA is a Principal at Cuningham Group Architecture and co-founder of CONCERT. A registered architect and specialist in both building and design technologies, Adam is an active member of the AIA’s CIO Large Firm Roundtable, as well as the AEC-IT Leaders Group, and the University of Minnesota Consortium for Research Practices.

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Blockchain explained

Adam Wilbrecht on TRXL