Jennifer Castenson
Housing Industry Ambassador and Contributing Writer at Forbes
A housing industry ambassador, market insights leader, journalist, and contributing writer at Forbes, Jennifer Castenson brings deep expertise in housing innovation, affordability, resiliency, sustainability, market data, and built environment trends.
With more than 20 years focused on the most innovative impacts on housing design and development, she helps industry professionals understand how new ideas, technologies, materials, processes, and business models can become large-scale realities.
Her work connects journalism, market research, housing data, responsible growth, construction innovation, and public communication, helping builders, designers, developers, manufacturers, and industry leaders see where the housing market is headed and why it matters.
Jennifer specializes in tracking the trends and innovations shaping the future of housing affordability, sustainability, resiliency, and healthy built environments.
As Vice President of COGNITION Smart Data and Market Insights at Green Builder Media, Jennifer helps transform data into actionable insights for the housing and built environment sectors while advancing conversations around affordability and responsible growth.
Her background as a Forbes contributing writer gives her a sharp perspective on how housing, real estate, design, architecture, building products, supply chains, consumer needs, and construction technology all connect within the larger built environment.
She understands that housing innovation does not scale simply because a new product, material, or process exists; it scales when the industry can understand the data, communicate the opportunity, and build bridges between ideas, adoption, and market reality.
Jennifer’s work reflects a deep passion for learning, storytelling, sustainability, and the future of housing. She continually brings curiosity, clarity, trend intelligence, and industry advocacy to the conversations shaping the future of the built environment.
Jennifer Castenson Joins DATM 2026 As A Housing Innovation and Built Environment Trends Voice Empowering Industry Leaders Through Market Insight and Storytelling.
By connecting housing data, affordability, sustainability, resiliency, and innovation, Jennifer helps the built world turn emerging ideas into clearer opportunities, smarter decisions, and more scalable housing solutions.
Join us at DATM on September 12, 2026
Get the Watch Party link
Connect with Jennifer
© 2026 Gābl Media Group, Inc. All rights reserved.
A digital media network for the AEC Industry