The Power of Staying True to Your Business’s Mission

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Program Description:

In this episode of Build Your Brand, Jeff Echols shares an inspiring story about Southwest Airlines and its founder, Herb Kelleher. Through Kelleher’s leadership, Southwest Airlines revolutionized the airline industry with a focus on the customer experience, rather than trying to be the biggest or most luxurious airline. By staying true to their mission, Southwest Airlines has become one of the most successful airlines in the world. Through this story, listeners will learn the importance of a customer-centric approach and how it can set your business apart from competitors. Jeff also explores the significance of telling the origin story of a company and how it can shape clients’ perception. Tune in to Build Your Brand podcast to learn from the experiences of Herb Kelleher and discover new ways to communicate and grow your business.

Learning Objectives:
AIA CES Program ID #: GMG.0005
Approved Type: Elective
Approved Credit Hrs: 0.25 LU
Program Length: 20:34 Minutes
Program Level: Entry
Category: Practice Management

Instructional Delivery Method(s):

  • Podcast

Program Length:

  • 20:34 Minutes

Approved Learning Units and Type:

  • 0.25 LU|ELECTIVE

AIA CES Program Approval Expiration Date:

  • Approved: 05/24/2023
  • Expiration: 05/24/2026


  • None

Program Level:

  • Entry

Advance Learner Preparation:

  • None

AIA CES Provider Statement:

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. 

Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. 

Learners must complete the entire learning program to receive continuing education credit. 

AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. 

Certificates of Completion for both AIA members and non-AIA members are available upon completion, as well as are available to be emailed to the learner upon request, regardless of continued Gābl Media subscription/membership status.

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