Building Brands That Last: Unearthing Emotional Worth & Customer Perception

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Program Description:

Welcome to the Build Your Brand podcast, hosted by Jeff Echols. In this episode, we examine the concept of value versus price and how it influences customer perceptions. Jeff shares a personal anecdote about baseball cards and the emotional value attached to them, illustrating how nostalgia and personal experiences can impact the perceived worth of a product or service. Drawing parallels to Southwest Airlines, a renowned brand, we learn how they’ve focused on delivering value to customers, rather than simply competing on price. By understanding what customers truly value and making strategic business decisions, Southwest has achieved profitability and sustained success in the airline industry. Tune in to gain insights into the importance of empathy, customer-centricity, and evolving your business model to align with customer needs. Discover how you can differentiate your brand and build long-term success by providing genuine value.

Learning Objectives:
AIA CES Program ID #: GMG.0021
Approved Type: Elective
Approved Credit Hrs: 0.25 LU
Program Length: 16:17 Minutes
Program Level: Entry
Category: Practice Management

Instructional Delivery Method(s):

  • Podcast

Program Length:

  • 16:17 Minutes

Approved Learning Units and Type:

  • 0.25 LU|ELECTIVE

AIA CES Program Approval Expiration Date:

  • Approved: 05/26/2023
  • Expiration: 05/26/2026


  • None

Program Level:

  • Entry

Advance Learner Preparation:

  • None

AIA CES Provider Statement:

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number Category: 10024977

All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. 

Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. 

Learners must complete the entire learning program to receive continuing education credit. 

AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. 

Certificates of Completion for both AIA members and non-AIA members are available upon completion, as well as are available to be emailed to the learner upon request, regardless of continued Gābl Media subscription/membership status.

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