Branding & Marketing (Elective)

Learning program topics related to the practice of architecture but not within the realm of health, safety, and welfare will receive LU|Elective credit.

The Purpose-Driven Branding Journey: Unveiling Southwest Airlines’ Success

Program Description: In this episode of the Build Your Brand podcast, host Jeff Echols explores the power of purpose-driven branding through the lens of Southwest Airlines. Learn how Southwest Airlines went beyond being a low-cost carrier to becoming a symbol of freedom and connection for the common man. Join Jeff as he delves into Southwest’s …

The Purpose-Driven Branding Journey: Unveiling Southwest Airlines’ Success Read More »

Making Architecture Approachable

Program Description: Get ready to explore the world of architecture and its accessibility in an engaging episode of Context & Clarity Join hosts Jeff Echols and Katharine MacPhail as they welcome Emily Mottram, Founder of Mottram Architecture and a prominent figure in the field. As the host of the E3 podcast and Co-Host of the …

Making Architecture Approachable Read More »

Building Brands That Last: Unearthing Emotional Worth & Customer Perception

Program Description: Welcome to the Build Your Brand podcast, hosted by Jeff Echols. In this episode, we examine the concept of value versus price and how it influences customer perceptions. Jeff shares a personal anecdote about baseball cards and the emotional value attached to them, illustrating how nostalgia and personal experiences can impact the perceived …

Building Brands That Last: Unearthing Emotional Worth & Customer Perception Read More »

Scroll to Top