Welcome to the Gābl Media Continuing Education podcast feed! Each podcast is approved for continuing education credits.

The Power of Staying True to Your Business’s Mission

AIA CES program ID: GMG.0005

Approved LUs: .25 LU|Elective

Prerequisites: None

Program level: Entry

Advance learner preparation: None

In this episode of Build Your Brand, Jeff Echols shares an inspiring story about Southwest Airlines and its founder, Herb Kelleher. Through Kelleher’s leadership, Southwest Airlines revolutionized the airline industry with a focus on the customer experience, rather than trying to be the biggest or most luxurious airline. By staying true to their mission, Southwest Airlines has become one of the most successful airlines in the world. Through this story, listeners will learn the importance of a customer-centric approach and how it can set your business apart from competitors. Jeff also explores the significance of telling the origin story of a company and how it can shape clients’ perception. Tune in to Build Your Brand podcast to learn from the experiences of Herb Kelleher and discover new ways to communicate and grow your business.

Learning Objectives

  1. Identify and differentiate between ego-based thinking and empathy-based thinking and analyze the benefits of adopting an empathy-based approach to personal and professional relationships.
  2. Demonstrate the ability to communicate effectively with empathy-based language and to identify and understand the needs and wants of customers and provide tailored solutions.
  3. Apply Southwest Airlines’ customer-centric approach to a personal or professional business scenario to improve customer experience.
  4. Analyze the importance of creating a clear and concise mission statement for a business and recognize the importance of sticking to the purpose of an organization even in the face of competitive threats.

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AIA CES Provider statement

Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3).

This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.

AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

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