Reinventing a 100 Year Old Architecture Firm Through Technology

Christian Giordano is the most innovative person in the architecture field today. A visionary who is radically changing the industry through tech-first innovation, he has been highlighted as one of Building Design + Construction's 40 Under 40 Class of 2013.

Driven by a quest of disruption with 25+ years of experience, Christian the Anti-Architect is reimagining the building industry with a progressive approach as president and majority owner of Mancini Duffy, a NYC-based architecture and design firm. Giordano came to the 100-year-old firm with a vision to modernize the company, leaving any idea of a stuffy architecture outpost behind, noted Real Estate Weekly.

To redefine Mancini as a top design firm, Christian has sparked industry wide change drawing inspiration from some of the tech-forward companies Mancini works with like Peloton, Disney, Verizon, and Soho House focusing on technology that can propel the world of design forward.

Christian saw a unique opportunity to recalibrate Mancini's approach emphasizing technology to transform the way designers across disciplines work. He launched a research & development incubator dubbed the Design Lab which brings together designers, technologists, and clients to leverage technologies like Virtual Reality, 3D Printing, Drones, Generative Design, and Artificial Intelligence to break barriers limiting design capabilities. What began as an internal incubator, it has quickly grown to disrupt the way the design process is facilitated.

In 2020, Christian completely revolutionized the design process as the inventor of the patent-pending The Toolbelt, a software suite that allows users to explore and manipulate 3D models collaboratively to explore and make decisions together.

In 2021, Christian launched The Anti-Architect Podcast to share his futurist approach to design and architecture. A critical look at how architects work with their clients and how our clients see us.

Christian is a member and board member of the prestigious Young Presidents' Organization (YPO) and also serves on the advisory board of New York Building Congress and Ranney School. He received his Bachelor's of Architecture from University of Miami and his Masters of Architecture from University of California, Los Angeles where Frank Gehry was his professor. Christian resides in Monmouth County, New Jersey with his family. He owns over 500 bootleg CDs of Bruce Springsteen concerts and is a skilled extreme cake decorator.

This week at EntreArchitect Podcast, Reinventing a 100 Year Old Architecture Firm Through Technology with Christian Giordano.

Connect with Christian online at, listen to The Anti-Architect Podcast, and find him on LinkedIn and Instagram.

Please visit Our Platform Sponsors

ARCAT is the online resource delivering quality building material information, CAD details, BIM, Specs, and more… all for free. Visit ARCAT now and subscribe to ARCATECT Weekly and ARCATAlert.

Freshbooks is the all in one bookkeeping software that can save your small architecture firm both time and money by simplifying the hard parts of running your own business. Try Freshbooks for 30 days for FREE at

Visit our Platform Sponsors today and thank them for supporting YOU… The EntreArchitect Community of small firm architects.


The post EA420: Christian Giordano – Reinventing a 100 Year Old Architecture Firm Through Technology appeared first on EntreArchitect // Small Firm Entrepreneur Architects.

Leave a Reply

Scroll to Top