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Last week on the podcast, I had the great opportunity to speak with Emily Hall, a senior associate with Union Studio Architecture and Community Design. We had a chat about how to take a very well known architecture firm with a recognized established brand and successfully rebrand that firm with a new name, a new logo and a new identity.

If you missed that show, you should go back a take a listen. Emily shares some great insight for not only firms considering a rebranding exercise, but every one of us small firm architects.

I think your firm's brand is so important frankly, I think it may be one of the most important factors in your success or failure as an architecture firm.

This week I am going to expand on my thoughts from last week and share My 10 Rules for a Powerful Brand in Architecture.

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