On Context & Clarity LIVE, we talked to Bryon McCartney about SEO (search engine optimization) and content that attracts clients to architects’ websites. It was a fun and informative conversation, but what are our big takeaways and how will our audience of small firm architects apply what we learned from Julie? Jeff and Katharine are joined backstage by Arizona Architect, Nicole Lynam to break down the conversation, share their biggest takeaways, and talk about how they’re going to apply Bryon McCartney’s advice to their businesses.